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When you hear the phrase “employer of choice” what comes to mind? Is it those cool fun companies that you see in the movies like Google, Apple or Amazon?

Being an employer of choice means that your business has carefully thought about creating an environment where people want to work and have long-lasting careers. Basically, it should be every organisation’s goal to become an employer of choice because this means you are attracting and retaining the most talented employees. But how are you meant to become an employer of choice?

It’s About Reputation

For many organisations, becoming an employer of choice is just not as easy as stating it in the careers sections of the website in big bold letters. It is not enough to say you are an employer of choice, you actually have to be an employer of choice. This means that you have to have a reputation for being an employer of choice.

Organisations seeking to build a reputation as an employer of choice with all employees need to develop and adopt organisation-wide policies which improve the situation for all employees. According to HR experts, employers of choice almost always offer staff salary and benefits which are equal to or above market rates, along with employee benefits including opportunities for flexible work, paid parental leave and so on. Also, employers of choice usually offer a number of additional features which go above and beyond industry norms or employee expectations and which help cement their reputation as a great place to work.

5 Principles to Become Employer of Choice

We recommend focusing on the five following principles to become an employer of choice:

  1. Job security: These days it is very rare for a business to offer employees a permanent position over a contract. If you can offer your workers security, you will reap the benefits. This is because employees are able to concentrate on their long term goals.
  2. Recognition: Employers of choice provide feedback to employees about their performance, accomplishments, and areas needing improvement regularly.
  3. Fairness:  Employers need to treat employees with the same regard and consideration, and make the workplace guidelines clear and enforceable across the board. There is nothing more detrimental then the perception of unfair treatment or a workplace that favours certain individuals over others for unknown, undefined reasons – it is not good for an organisations reputation!
  4. Reward good behaviour: It is universally recognised that employees will enjoy a job more when they are rewarded for hard work. It is also beneficial to the organisation if the interests of the employees are aligned with the firm.
  5. Positive relationships with co-workers: Thousands of studies have proven that engaged employees are likely to have a best friend at work. So, to foster employee relationships hold social events every month.


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